Was bound to happen wasn't it? One of the biggest brands on the planet, who serve up one of the unhealthiest sodas, has come right out with it. Yes, we are unhealthy. Yes, it's true kids should probably not drink this in more than minute quantities. No, you should not stop buying this product.
Although this advert has been developed for US markets, it does show the extent that brands are willing to go to to show that they have at least a shred of corporate social responsibility. But many aren't fooled; Mike Jacobson for Centre for Science highlights that if Coke really want to change, why are they fighting to stop a tax on its drinks? Trying to disarm the public may of worked 20 years ago.. it will be interesting to see if they still have that power.
The fizzy drinks industry, state side at least, is worth an incredible $75bn according to the Financial Times. Coke's not going to sit on its laurels for very long while billionaire mayor Michael Bloomberg wages war with obesity. The conversation being wages between the two parties is interesting - Coca-Cola have not a leg to stand on and they know it. The best they could come up with for this advert was "If you eat and drink more calories than you burn off, you will gain weight..." No! Really?
I think that Coke is wasting its time really, much as it was a good idea to introduce the mini-tin, and slap the calorie count on the front of the bottle, the product is unhealthy and it's not good for us.
Not that they are the only brand out there that can make people obese. Oh no. The cornucopia of junk food advertising across the world plays a huge part in the dangerous obesity epidemic. According to data published by Food & Water Watch in 2012, children see more than 5000 TV food ads a year. They are unmistakeably bombarded with commercials that feature cartoons and prizes to make these products even more attractive.
There has even been a report by the Institute of Medicine in the US that categorically states “It can be concluded that television advertising influences children to prefer and request high-calorie and low-nutrient foods and beverages.” Brands are cashing in on this... why begs the question??
It's really going too far when Taco Bell introduce a 'Fourth Meal' campaign, I mean come on! The goal of this advertising now is to carve out a whole new market - entirely for kids - where the idea of going to a fast food chain late at night for another meal is a good idea? And how a fast food chain can get away with a drug pun for a strap line I have no idea (see below).
The fizzy drinks industry, state side at least, is worth an incredible $75bn according to the Financial Times. Coke's not going to sit on its laurels for very long while billionaire mayor Michael Bloomberg wages war with obesity. The conversation being wages between the two parties is interesting - Coca-Cola have not a leg to stand on and they know it. The best they could come up with for this advert was "If you eat and drink more calories than you burn off, you will gain weight..." No! Really?
I think that Coke is wasting its time really, much as it was a good idea to introduce the mini-tin, and slap the calorie count on the front of the bottle, the product is unhealthy and it's not good for us.
Not that they are the only brand out there that can make people obese. Oh no. The cornucopia of junk food advertising across the world plays a huge part in the dangerous obesity epidemic. According to data published by Food & Water Watch in 2012, children see more than 5000 TV food ads a year. They are unmistakeably bombarded with commercials that feature cartoons and prizes to make these products even more attractive.
There has even been a report by the Institute of Medicine in the US that categorically states “It can be concluded that television advertising influences children to prefer and request high-calorie and low-nutrient foods and beverages.” Brands are cashing in on this... why begs the question??
It's really going too far when Taco Bell introduce a 'Fourth Meal' campaign, I mean come on! The goal of this advertising now is to carve out a whole new market - entirely for kids - where the idea of going to a fast food chain late at night for another meal is a good idea? And how a fast food chain can get away with a drug pun for a strap line I have no idea (see below).
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